I’m a Berlin-based creative director and artist. Working in design and artistic practice, moving between branding, visual narratives, spatial communication. In my practice I care about how things land – how they feel, how they hold attention, how they stay. Somewhere between intuitive and precise. Building ideas that evolve and hold across form.

Previously Creative Director at Premium Group, for the fashion trade shows PREMIUM and SEEK – at the intersection of culture, design, and experience. Fast pace, constant shifts.

WAY/VS evolving since 2020, is my ongoing artistic practice – a space for exploration, more observant, curious, attentive, translating inner worlds into visual and physical form.

I treat my work as something living. It shifts. It responds. I pay attention to what’s there, and what’s slightly off. Exploration opens. If nothing is felt, what are we looking at. Serious about the work. Curious about everything else.