THE GROUND FESTIVAL
Summer 2022

The Ground festival - a format where fashion, culture, and contemporary perspectives meet. Founded to bring brands and people together again, it creates space for exchange, celebration, and new momentum around fashion in Berlin.
From 7–9 July 2022, the space came alive over three days of brand pop-ups, conversations, live music, and wellbeing activations – alongside early explorations of the metaverse. The festival took place in parallel with the trade show and conference formats SEEK, PREMIUM, and FashionTech, which together bring over 20,000 buyers, retailers, brands, and industry voices to the city.